Then from the going into the thinking perspective, obviously, there is something in the Google search, something called the local pack that is appearing in the Google search results. That is what Google My Business profile is filling, a well-optimized one. So we can see from there that the customer journey, first you have to be seen. And when we start from here, mapping out the customer journey on GMB, we can see that in most situations, a client need is emerging, a person starts to search for that on Google to fill that need.Īnd obviously, as I said, first, a Google My Business profile appears, and if you want to get those leads, you have to be visible in those searches. Then we have actions, how many people have visited your website, clicked on direct requests, or called you from the Google My Business profile. Then we have the searches that are how many people have ended up in your profile by searching on Google. You can see that, for instance, views on Google My Business are divided into views on search and views on maps, and these are how many times people have seen your Google My Business profiles. To highlight how you can visualize the customer journey by looking at these metrics. In the Google My Business data, the most important metrics that we are looking at are our views, searches, actions, and reviews. So how would GNB data support this transition, and what are all these different stops within that journey? And now, if we can talk more about the customer’s journey and how people transition from online to offline. So you’re catching those local leads and getting that foot traffic, getting those people that are searching for your kind of businesses and your services nearby.Īwesome, and I really love how you highlighted the fact that actually, Google My Business results appear before search results so it’s absolutely crucial for any type of company to optimize this page, especially if that’s a store. There has to be everything in order, all the basic information from opening hours to name to address, to also utilizing all of the other opportunities that Google My Business profile has from posts offers and so on. So for businesses, to get these leads from those searching for you nearby, you have to have a really well-performing Google My Business profile. And for this purpose, a Google My Business profile fits in really well.Īnd for businesses today, answering your question now, why is a well-performing Google My Business listing so important, as people are searching for local businesses, GMB profiles appear first. So Google has also understood that people are lazy. So if you ask a Google user, for instance, to search for a restaurant nearby, carwash, a grocery store, or even a lawyer, Google is showing the local results of businesses offering what you are searching for by showing GMB profiles or businesses nearby. So when you search for services, products, or businesses on Google today, GMB profiles are appearing in most searches before the results of their organic website on Google. They want to get the answer to their questions really fast. So today, it shouldn’t come as a surprise for many of you that people are lazy. And if we look at the purpose of a Google My Business profile, we have to quickly look into the use cases. And they are highlighting where a store is located, what they offer, and as I said, both connected to Google Search and Google Maps. So Google My Business profiles are the small information boxes that appear on Google search and Google Maps with basic information, reviews, the location, addresses, and so on. I mean, if we start by quickly explaining what a Google My Business profile is as a concept, so for those that aren’t familiar with it. That’s a great first question for this session. So my first question to you, Alexander, is why is a well-performing Google My Business page so important, and what kind of companies can benefit from it? So the topic for today is going to be Google My Business, and Alexander’s company is focused on Google My Business analytics, and we’re going to dive deeper into how companies can implement the insights they get from Google My Business. It’s super awesome to have you, and I remember when we were discussing the topic first, I already got super excited about it. Hello, Alexander, and welcome to the show.
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